Kraft: is Cadbury the Missing Global Ingredient? | Financial Planning

Kraft: is Cadbury the Missing Global Ingredient?

Ben Steverman

Size is an advantage in the food business, where economies of scale can be significant, says Steven Rogé, portfolio manager at R.W. Rogé & Co. Size also helps a company negotiate with giant retailers and suppliers. “In an age when you’re trying to sell to the Wal-Marts (WMT) of the world, you need size and scale,” Rogé says.

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